The Book

Dead Leads Don't Lie

The straightforward playbook for recovering revenue that's already yours — sitting dormant in a CRM nobody's looking at.

What's Inside

The Math Most Business Owners Have Never Run

Dead Leads Don't Lie walks you through the exact calculation most service business owners have never done — how much revenue is sitting in their existing database, dormant, waiting for someone to follow up.

No fluff. No motivational content. Just a framework for understanding what you have, what it's worth, and exactly how to go get it without spending a dollar on new leads.

Get It Free — Book a Call

Included free with every Zero Limits strategy call. No strings attached.

What You'll Learn

How to calculate the exact dollar value of your dormant lead database

Why most follow-up sequences fail — and the single change that fixes it

The three-touch reactivation framework that gets responses without being pushy

CASL-compliant messaging templates you can use immediately

How to hand warm leads off to your sales team without losing momentum

How We Work Together

One system. Three components.

No retainers until the model proves itself. No commissions on revenue you were already closing. Performance-based by design.

01 — Setup

$6,997

One-time

Full system build. AI-driven SMS, email, and voice sequences configured against your existing lead database. Ready to run within 7 days of onboarding.

  • CRM audit and lead segmentation

  • Custom messaging sequences

  • AI voice and email automation

  • Full handoff to your sales team

02 — Retainer

$2,997

Per month — if warranted

Ongoing campaign management, sequence optimization, and reporting. Only engaged if the pilot demonstrates consistent results worth maintaining.

  • Monthly campaign optimization

  • New lead segment rollouts

  • Performance reporting

  • Priority support and adjustments

03 — Performance

25%

Of recovered revenue

A commission on closed deals that come directly from the reactivation system. Jay wins when you win. Nothing is owed on revenue you were already closing.

  • Only on leads the system reactivated

  • Tracked and reported monthly

  • No ambiguity — clear attribution

  • Skin in the game — both directions

Every engagement starts with the free 5-day challenge. The math gets run first. If the numbers make sense, we talk about the system.

Get the Book. Book the Call.

45 minutes. We'll look at your database together, run the math, and give you the book. Free. No commitment required.

Book Your Free Strategy Call